EUROMAG | 2016

Heliostar Boucher and Ideos Fromager are two vehicle stores from a Premium range at Euromag, the leader for store trucks in France. They allow professionals to sell their goods at markets directly to end consumers.

For Euromag, it was important to use Design to stand out from competing products. The idea was to offer very functional products for the trader whilst also complying with road regulations, in particular conformity with the vehicle’s maximum payload. It was the customer’s path as much as handling by the professional that were studied to ensure the very best layout for these two trucks.

Conicio suggested new concepts to Euromag in order to respond to the problem. Work was carried out on the materials, textures, and colours, and on the furniture, and the addition of original accessories.

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